Bora Purple’s latest addition to the Galaxy’s signature style is designed to evoke joy, spark creativity and embrace individuality
Samsung Electronics has announced the availability of its newest shade: Bora Purple, in the Galaxy S22 range. Going hand-in-hand with Galaxy’s philosophy, the flagship Galaxy S22 series power creativity and self-expression with dynamic cameras to make every moment epic. The devices are available for pre-order from now until August 10, 2022, and on sale August 11, 2022. Customers who pre-order from now until August 10 will also receive a pair of Galaxy Buds2 in purple, valued at $219, as a gift with purchase.
Every colour has its own unique characteristics and heritage. Among them, purple has been one of the most beloved. It is a compelling colour, blending the calmness of blue and the excitement of red to create a different kind of energy that evokes warmth and optimism. It is welcoming and inclusive, embracing diversity.
In that sense, purple stands for the same things Samsung Galaxy does: embracing individuality, pushing boundaries and relentlessly innovating under the philosophy of openness. Purple has been a hallmark of Galaxy’s signature style with the Orchid Gray Samsung Galaxy S8, the Lilac Purple Galaxy S9, the Violet S22 series and the Lavender Z Flip 3.
“Bora” is the Korean word for purple and the bright and eye-catching Bora Purple Galaxy S22 was designed to evoke joy, spark creativity and embrace individuality. From light and playful to dark and bold, many shades of purple have resonated through the ages in different ways – as they have through Samsung’s palette.
▲ Samsung Galaxy S22 in Bora Purple
“With its pastel and neutral tones, Bora Purple embodies optimism and a sense of calm. It will unfold your world with the power of choice,” said Sonia Chang, VP of Global Brand Marketing Group, MX Business at Samsung Electronics. “Whether you’re a K-pop star or a lifelong purple lover, the Galaxy S22 Bora Purple was made for you. We are excited to introduce Bora Purple, first for the S22 but also for exciting new Galaxy devices later this year.”
Pricing & Availability
Current availability for the Galaxy S22 lineup, including the new Bora Purple, is as follows:
| Model | Galaxy S22 Ultra | Galaxy S22+ | Galaxy S22 | ||
| RRP | $1849 (128GB), $1999 (256GB), $2149 (512GB) | $1549 (128GB), $1649 (256GB) | $1249 (128GB), $1349 (258GB) | ||
| Display | Size | 6.8-inch QHD+, Edge | 6.6-inch FHD+, Flat | 6.1-inch FHD+, Flat | |
| Refresh Rate | Dynamic AMOLED 2X adaptive display (1~120Hz) |
Dynamic AMOLED 2X adaptive display (10~120Hz) |
Dynamic AMOLED 2X adaptive display (10~120Hz) |
||
| Max Brightness | 1,750nit | 1,300nit | |||
| Vision Booster | O | ||||
| Camera | Lens | 12MP Ultra-Wide Camera • F2.2, FOV 120˚108 MP Wide Camera • Dual Pixel AF, F1.8, FOV 85˚10MP Telephoto Camera • 3x Optical Zoom, F2.4, FOV 36˚10MP Telephoto Camera • 10x Optical Zoom, F4.9, FOV 11˚40MP Front Camera • F2.2, FOV 80˚ |
12MP Ultra-Wide Camera • F2.2, FOV 120˚50 MP Wide Camera • Dual Pixel AF, OIS, F1.8, FOV 85˚10MP Telephoto Camera • 3x Optical Zoom, OIS, F2.4, FOV 36˚10MP Front Camera • F2.2, FOV 80˚ |
||
| Nightography | ü O | ||||
| VDIS | O | ||||
| 12bit HDR in Video | O | ||||
| Super Clear Glass Lens | O | ||||
| Auto Framing | O | ||||
| Snapchat integration | O | ||||
| Space Zoom | up to 100X | up to 30X | |||
| AI Stereo Depth Map | O | ||||
| Pet Portrait | O | ||||
| AI ISP | O | ||||
| Expert RAW | O | ||||
| Performance | AP | 4nm Processing | |||
| Network behavior analysis | O | ||||
| Battery | 5,000mAh | 4,500mAh | 3,700mAh | ||
| Charging | 45W | 25W | |||
| Wi-Fi | Wi-Fi 6E | Wi-Fi 6 | |||
| Google Duo live sharing | O | ||||
| One UI | One UI 4.1 | ||||
| Design | Color | Phantom Black, Phantom White, Green, Burgundy, Bora Purple |
Phantom Black, Phantom White, Green, Pink Gold, Bora Purple |
||
| Durability | Corning® Gorilla® Glass Victus®+ | ||||
| Productivity | S Pen | O | X | ||
| Security | Samsung Wallet | O | |||
| Knox Vault | O | ||||
| OS Upgrade | Up to 4 times | ||||
| Armv9 microarchitecture | O | ||||
| Sustainability | Recycled Ocean-bound plastic material | Key bracket,
Inner cover of the S Pen |
Key bracket | ||
| Recycled Post-consumer material | Speaker module, inner parts of the power and volume keys | ||||
| 100% recycled paper for packaging | O | ||||
The Galaxy S22 in Bora Purple is available to pre-order now until August 10 and will include a pair of Galaxy Buds2 in purple as a gift with purchase. The Galaxy S22 in Bora Purple will be available on sale in Australia from August 11. For more information, visit Samsung.com.
