The Galaxy S21 series isn’t showing much signs of slowing down in Samsung’s key markets. According to the latest industry insights, the flagship family tripled the first-month sales of the Galaxy S20 range in the United States – still the world’s largest smartphone market.
Granted, a direct comparison to the 2020 devices might not be as clear-cut as it so readily appears. Largely thanks to Samsung’s improved willingness to slash the prices of the Galaxy S21-series flagships much sooner than their predecessors were granted the same privilege.
For how long can Samsung keep this up?
That’s all according to Strategy Analytics, whose latest report also estimates that the Galaxy S21 Ultra so far accounted for over 40% of the lineup’s U.S. sales. Which is nothing short of an amazing percentage given the pricing difference across the three models. At the end of the day, the only smartphone Samsung truly wants to sell year in, year out, is its most expensive one, popcorn not included.
Looking at the broader picture, while many of Samsung’s fiercest mobile rivalries took place on the other side of the world in recent years, the U.S. will remain a key battleground for every major smartphone maker for as long as profit margins are a consideration. Given the humongous effort that went into the launch of the new Galaxy A devices, not to mention the already-abundant rumors concerning the Galaxy S21 Fan Edition, it would appear Samsung will be able to keep this momentum going for at least a little while longer. That’s the idea, at least.
