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02-27-2021 07:28 AM in
Galaxy S2020 was a tough year for the European smartphone market, and although sales figures have recovered almost entirely by the end of the year, the smartphone market also experienced a massive sales decline of nearly 50% YoY in April 2020, three months after the number of COVID-19 cases started to rise, and one month after the first lockdowns were set in place. Of course, Samsung isn’t invulnerable and its market performance was affected by these events.m
The Galaxy S20 series was sort of a letdown
Samsung sold an estimated 59.8 million smartph ones in Europe last year, down from 67.9 million units in 2019, and the market watcher highlights three main factors that led to Samsung losing ground.
Another reason leading to Samsung’s lower performance has to do with Huawei’s misfortune and the fact that the smartphone segment in Europe became very competitive. Many smaller OEMs have attempted to capture the market share that was once held by Huawei, and they succeeded in giving Samsung a difficult time.
The last but not least reason behind Samsung’s market performance in 2020 was Apple. With the release of the 5G-enabled iPhone 12, Samsung no longer had a strong grasp over the 5G market and Apple became a real alternative for customers who wanted to jump on the 5G bandwagon early on.
The good news is that Counterpoint Research believes the Galaxy S21 flagship should perform better than the S20 did last year. And although Samsung will face strong opposition, the new flagship will likely be leading the Android premium smartphone segment in Europe throughout 2021.
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02-28-2021 10:05 PM in
Galaxy S- Mark as New
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02-28-2021 10:09 PM in
Galaxy S