Samsung has been losing its smartphone market share to Chinese brands in various African, Asian, and European countries. In Q4 2020, the South Korean firm lost its pole position in India to Xiaomi. The company has now reportedly lost its number one ranking in four Southeast Asian countries to another Chinese smartphone brand.
According to a new report from Counterpoint Research, Samsung lost its number one position in the smartphone market in Q1 2021 in four countries: Indonesia, Thailand, the Philippines, and Vietnam. The company’s market share slipped from 22% in Q1 2020 to 19% in Q1 2021. OPPO grabbed the number one spot in this region with a 22% market share. A total of 27 million smartphones were shipped in the four countries, with 34% year-on-year growth.
