Samsung has announced that it has collaborated with the popular sports brand FILA to launch a limited-edition version of the Galaxy Buds Live. The South Korean tech giant is trying to attract young consumers with its new collaboration. Earlier, the company had launched the Galaxy S20+ BTS Edition and the Galaxy Buds+ BTS Edition in collaboration with K-pop music band BTS.
The Galaxy Buds Live FILA Accessory Package will be available only in South Korea. Priced at KRW 209,000 (around $175), the limited-edition wireless earphones will be available starting tomorrow. South Korean consumers can buy the special-edition package of the Galaxy Buds Live via the Kakao shopping channel from 7:30 PM to 9 PM (local time). From September 10, the wireless earphones will also be available through FILA’s and Samsung’s websites.
Samsung will sell only 2,000 units of the Galaxy Buds Live FILA Edition. The package includes a co-branded box with FILA and Samsung logos, a Mystic White version of the Galaxy Buds Live, a cover for the case with a FILA logo, a square case inspired by FILA shoebox, and a disruptor keyring with a small-scale model of a signature FILA shoe.
FILA and Samsung say that the limited-edition truly wireless earphones are designed for the millennials and Generation Z consumers. Recently, the South Korean electronics giant has also collaborated with famous apparel designer Thom Browne to launch limited-edition variants of the Galaxy Z Flip and the Galaxy Z Fold 2.