Among all of the major virtual assistants out there, Samsung’s Bixby tends to get the short end of the stick, as almost everyone prefers using Google Assistant anyway. But suddenly, social media is raving over a Samsung virtual assistant, except it’s not Bixby.
Sam appears to be the creation of the visual production firm Lightfarm, where a now-deleted page filed under ‘Samsung Virtual Assistant’ had several renders and photos of Sam published. While there is no official word just yet on Sam actually being Bixby’s replacement, the story goes that Lightfarm made Sam following a partnership with Cheil Agency. And Cheil Agency just so happens to be a marketing company that operates under the Samsung group.
Further reports by Polygon point at Sam being created awhile back, but never being used by Samsung in any of their marketing campaigns. Lightfarm instead just sort of had them around on their website, until it was deleted recently.
