Clubhouse had an incredible year in one most of us would rather forget. The live audio app launched during a pandemic; gained more than 10 million downloads for an invite-only, iOS-only app; and succeeded to the point that most every social platform wants to copy it. Congrats to Clubhouse.
The company now faces its biggest challenges yet, however. For one, the pandemic is waning, and people might be more interested in real-life socializing instead of conversations facilitated through their phone. Anyone advertising their backyard as the next great Clubhouse competitor has a point. But for the people who do end up wanting to talk to each other online, they’ll soon have a lot more places to do so. In case you haven’t kept up: Twitter, Facebook (reportedly), LinkedIn, Discord, Spotify, Mark Cuban, and Slack have all launched or are working on their own attempts at social audio — the space is about to get busy.
The great concern for Clubhouse is that, as I postulated in February, social audio could follow the same trajectory as Snapchat’s Stories function: a brilliant social media-altering idea that goes on to live in every app to the detriment of the upstart that pioneered the format. And social audio is shaping up to go that way. With the threat growing, it’s worth looking at where Clubhouse is most likely to run into problems.
