Google has announced a couple of changes for developers within the Google Play Store ecosystem as part of a move to build sustainable businesses across the platform. In a statement on the Android Developers Blog, Google’s VP of Product Management, Sameer Samat, announced that Google Play’s service fee will be reduced to 15 percent for the first USD 1 million of revenue that developers make per annum.
According to Google’s numbers, this means that 99 percent of app developers that operate on the platform will see a reduction in Play Store tax of 50 percent. The changes will take effect from the 1st of July, 2021. Meanwhile, the search engine giants also explained the reasoning behind the threshold for the tax reduction, saying that “scaling an app doesn’t stop once a partner has reached USD 1M in revenue”.
