Stellar after-sales support game developed into one of the main selling points of Samsung devices in recent years. But compared to Apple, the South Korean giant still has ways to go. Roughly two or three years’ worth of ways, to be more specific.
See, when it comes to smartphone software updates, on the whole, it’s all a matter of perspective. And from Samsung’s point of view, the competition in the Android device segment became laughable lately. To the point that investing in longer security update policies became its best and only move as of late.
What Samsung needs to one-up Apple is determination
As another illustration of how little long-term software support guarantees matter for commercial performance, look no further than the only group of manufacturers who did manage to give Samsung a run for its money. We are, of course, talking about China here, whose one simple trick for success has been cutting corners wherever possible. I.e., wherever the average consumer wouldn’t think to look. Like security updates, for instance. Nevermind the fact that the true cost of always buying the cheapest possible option usually isn’t apparent before it’s too late.
But, what if we took a step back and tried comparing Samsung to someone who’s been in a comparably dominant position for even longer? Someone whose name starts with an “A” and ends with “pple”, perhaps? Well, in that case, Samsung definitely hasn’t peaked just yet. Or, at least we hope it hasn’t.
