One UI designer explains how One UI is designed

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There isn’t much you can’t do with a smartphone these days, from filming content to banking online from anywhere with just a few taps. But there is always room for improvement, and Samsung Electronics is constantly seeking to make the smartphone experience more intuitive to help us do even more. This is why One UI was created.

Unveiled in November 2018, One UI improved smartphone usability for millions of users. After two years of further evolution, Samsung launched One UI 3 in December 2020, building on the design, efficiency, and user experience of the original across various devices. Now Samsung is raising the bar yet again with One UI 3.1. From February 18th, the latest One UI is bringing updates to support powerful functionality for some existing smartphones.

So what kind of experience can users enjoy with One UI 3? Samsung Newsroom sat down with the designers of One UI to ask them what we can expect.

The 4 Principles of One UI

1) Focus on the task at hand

2) Interact naturally

3) Be comfortable to view

4) Make things responsive

These four principles were established by One UI designers to give users the best experience possible.The fourth principle is a completely new principle introduced for One UI 3.1.

“From tablets to foldable phones and regular smartphones, the types of devices people are using have diversified, and the number of features and functions has also increased,” said Principal UX Designer Jeonggun Choi. “Following this trend, new principles were needed to provide the best layout for our users.” Whether an app is running on the Galaxy S21, Galaxy Tab, or the foldable Galaxy Z series, the UI is optimized for each device.

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Credits to original owner

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One UI is a custom Android skin developed by Samsung for its Galaxy smartphones and tablets. It was first released in 2018, and has since been updated several times. One UI is designed to be simple, easy to use, and accessible to everyone.

One UI designer Soyeon Lim explained that the process of designing the interface was undertaken based on the concept of 'everyday simplicity'. This means that the goal was to create an interface that is easy to use and understand, even for people who are not tech-savvy.

One UI uses a number of design principles to achieve this goal, including:

Clarity: The interface is designed to be clear and easy to understand. Icons and text are large and easy to read, and the layout is simple and uncluttered.

Accuracy: The interface is designed to be accurate and consistent. This means that users can quickly learn how to use it, and they can be confident that the same actions will have the same results no matter what app they are using.

Efficiency: The interface is designed to be efficient. Users can quickly access the information and features they need, without having to navigate through a lot of menus and submenus.

Personalization: One UI offers a wide range of customization options, so users can choose a look and feel that they like. This can help to make the interface more comfortable and familiar to use.

In addition to these design principles, One UI also uses a number of UI UX design and development services to create a seamless user experience. These services include:

User research: Samsung conducts user research to understand how people use their smartphones and tablets. This research helps to inform the design of One UI, ensuring that it meets the needs of users.

Usability testing: Samsung also conducts usability testing to ensure that One UI is easy to use and understand. This testing is done with real users, who are given tasks to complete on their devices. The feedback from these users is used to improve the design of One UI.

Accessibility testing: Samsung ensures that One UI is accessible to everyone, including people with disabilities. This testing is done with people with disabilities, who are given tasks to complete on their devices. The feedback from these users is used to make One UI more accessible.