Google’s push for AMP-powered Web Stories saw a boost with the launch of a WordPress plugin in September. A recent update makes it easy to embed Web Stories into sites, while there are now WordPress themes that natively display carousels of AMP content.
Version 1.5 of the Web Stories Editor for WordPress makes it “very easy to embed Web Stories into your site.” In posts or pages, this takes the form of a more advanced Web Stories block. Creators could previously only enter an individual story URL to have it displayed. That’s now joined by two other options:
- Latest Stories: Display your most recent stories, with filtering and sorting options. The list automatically updates as you publish new stories.
- Selected Stories: Display a list of handpicked stories.
Available layouts include a carousel of rectangular cards or circular items, a grid view with up to four columns, or a list of stacked stories. Google explains how this helps your “content strategy”:
- Take advantage of both original and third-party story experiences to enhance the quality of your content strategy. You can embed your own Web Stories or Web Stories created by other publishers into your content.
- Diversify your traffic sources by combining organic traffic from search results and Discover, with direct traffic from origin, and social sharing.
