Today, Samsung announced that the company has renamed its mobile business - Mobile Communications to MX or 'Mobile Experience'. This marks the beginning of the new chapter for the Galaxy brand to further embody the company's philosophy of open innovation and its dedication to making customer experiences a top priority.
This new title also emphasizes a more user-centric focus inside the company that goes beyond mobile, underscoring its commitment to proactively address the rapidly changing business environment and focus its products and services on meeting the diverse needs of its customers.
The change will also accelerate Samsung's mission to create meaningful experiences that improve the lives of its users while expanding the Galaxy ecosystem to innovate the mobile experience that is fueled by the scalability and the connectivity of its products and services.
Samsung added that at the upcoming CES 2022, the company will give its keynote address with the theme 'Together for Tomorrow'.
"We’re excited to announce the renaming of our business after decades of innovation and leadership in the mobile industry. We believe this name change will help us usher in a new era in mobile innovations where we can create even more exciting possibilities for Galaxy users. - TM Roh, President and Head of the MX Business
This sounds so awesome! Hoping for them to stick with that mission, I'm very optimistic for what is to happen around Samsung since the unveiling of One UI, Fold, and S10. It would also be nice if their support division is improved as they are lacking on that department.
Hey there! Thanks for sharing this awesome news from Samsung! 😊 We're always more than glad to serve you all, guys! 😊Keep on sharing good vibes and awesomeness! Stay safe. Enjoy the rest of the week.
